Language: This is an advert by Nike as you can see the logo of that brand. This is a type of shoe which is advertised by Nike. The background image is of Neymar Jr, who is a professional football player, wearing the new hypervenoms football shoe breed. The genre of the advert are football players and lovers. The phrase "A new breed of attack" shows that Nike have released other football shoes.
Institution: This product is produced by the brand "Nike" and most footballer wear the shoes. They also look epic on the Nike TV commercials. The shoes competitors could be the predators produced by the brand "Adidas" which are also very good but not most footballers wear them. Footballers prefer to wear the hypervenoms over the predators.
Audience: The target audience are people who watch football a lot and who are willing to but the shoes. It would be 75% boys and 25% girls because girls don't watch football or play football as much as men do and they wouldn't be interested in buying the shoe. The age range would be most likely concentrated in the 11-25 age bracket. Due to Nike being a expensive brand, the advert will be aimed at largely middle-class and wealthy people.
Representation: The representation of this advert is that there is no woman in the picture as there are loads of female football players. More people watch male football as they think the males are better in football then the females. Also more males wear the footwear then females as more were sold to males then females.
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